About Us

Blanc was founded with a passion to create unique, beautiful, and stirring items for closets everywhere. Inspired by the classic white button-up and French cuff, Blanc has designed a line of hand crafted, high quality dress shirts and polos in timeless silhouettes, but with a twist— allowing you to emphasize your own unique personal style with every look.

Based in beautiful coastal Southern California, we design our collections and house our merchandise until it reaches closets worldwide.  Our manufactures were handpicked in Macau after many years of laboriously searching for the most mindful, loving and caring partners. Each piece is handcrafted and all our ties are sewn by hand, to ensure the highest quality items.

The scope of what Blanc strives to embody can be summed up as: "Greater Than Truth is Truthful Living".  This one loaded yet simple phrase grounds our core principles and how we strive to operate at Blanc. We make every effort to perfect our relationships with clients, retailers and manufacturers, believing in a holistic approach to every aspect of life.


Now you’re probably wondering what does this have to do with fashion?  We feel that Blanc, meaning "white" in French, has a multifaceted interpretation. White is the classic white shirt, and it is also a symbol of that which is pure, whole, light, good, honest, clean, and new.
Truth is one facet of what white or Blanc stands for. This then becomes a lifestyle, by seeing all that is pure, whole, new, light, good, and honest in our daily lives.  Waking up each day with a renewed sense of gratitude for all the amazing opportunities that life has for us.

Greater Than Truth is Truthful Living - Live Your Truth
The Blanc Apparel Team